Apple will hold its "Let's talk about the iPhone" event today, and we will be there live to bring you the news.
The event is expected to bring Apple's next iPhone. The previous version was unveiled at last year's World Developers Conference in San Francisco. This time, Apple is hosting the event on its head decidedly more intimate in Cupertino, California
We start the live commentary and coverage of about 9:30 PT. The same event starts at 10 am PT. Read this story is full of a summary of what to expect.
As usual, we deal with to bring you live updates and photos of the event. Just bookmark this page and return to it, or register for an email reminder just before it starts.
Transcript of live blog starts here:
The scene Tuesday morning outside Apple headquarters in Cupertino, California, about an hour before the event started.
(Credit: Josh Löwensohn / CNET)
10:03: Tim Cook, just released. "This is my first product launch from the CEO," says Cook.
"I love Apple. And I think it is the privilege of your life has worked here for almost 14 years of work on this new task."
Cook talks about the space we have at City Hall. Only 10 years since the original iPod was launched in this space.
And a year ago was the MacBook Air (with the event in October.) Now, you remember the uniqueness of this company, Cook said.
Tim Cook made his first major presentation that the new managing director at Apple.
(Credit: Kent German / CNET)
10:05: It's an extraordinary time to be at Apple, Cook said. The company last weekend opened shop in Hong Kong and Shanghai.
Open to visitors in a 100k weekend in the store in Shanghai.
10:06: Cook is now at the shop in Hong Kong, which has a view of Victoria Harbour.
10:07: has sold more Macs to record the opening day than any other store in the world. Better on the opening day of the story retail, Cook says.
Now we're getting a video store opening.
Showing lots of people gathered to come to open the store. Tons of applause, photos, and yes, people buy things.
10:08: "I think I've seen it 100 times," says Cook. Up to 6 stores in China, now up to 357 stores in 11 countries. Now we'll have some updates on the products.
10:10: First Mac, including the Lion and digital download only. "It's amazing, and the results were overwhelming," Cook said. 6000000 downloads since its release. 80 percent more Snow Leopard (previous OS)
10:11: Cook, is now talking about the MacBook Air, "Customers will love it and the competitors try to copy it."
MacBook Pro and iMac laptop is the # 1 best-selling and desktops in the U.S.
Year after year of growth for the Mac is 23 per cent, against 4 percent of PCs. It is from the four quarters of data from Apple and IDC.
10:12: Mac installed base is currently 58 million. Now in U.S. Retail, Macs are a 23 percent market share, said Cook.
This is Mac. Then comes the music. Boil Education iTunes and iPod, pointing to the 2001 iPod release.
10:13: Cook said iPod has revolutionized the music industry, but more importantly, it reminded us of how music is important. "Around the time of creation was # 1 iPod music player in the world." Now it's been over 70 percent for a very long time, said Cook. 300 million iPods sold worldwide.
To put that in perspective, it took 30 years to sell the Sony Walkman cassette player 220 000, Cook says.
10:14: 45 million iPods from July 2010 to June 2011 Sold.
More than half of those who come to people who bought their first iPod.
10.15: It 'started with iTunes and the iTunes Music Store. Now up to 20 million copies sold. # 1 music store in the world, says Cook. Over 16 billion songs downloaded. And 'shocking, says Cook. And it is music.
10:16: Next step: the iPhone. This could be a reason for the room full of days, jokes Cook.
iPhone became the # 1 smartphone in the world, says Cook. 125 years of growth percent. 93 percent of Fortune 500 companies are using the iPhone, said Cook. And the # 1 in customer satisfaction
By Tim Cook
(Credit: Kent German / CNET)
10:17: For six consecutive years JD Powers has been ranked # 1 in the smartphone category
10:18: Despite all this, Cook said, the iPhone has 5 percent of the market share of mobile phone market in the world. This market is 1.5 million units per year, and a great opportunity for Apple, said Cook. And that's it for now cook jokes. The next step, the iPad, Apple's "youngest" product category.
10:19: IPAD is a 95 percent customer satisfaction, the iPad, says Cook.
Cook says the iPad could change the way teachers teach and students learn, and that "many" teachers agree with us. Every state in the United States is now the iPad distribution program in place, or go to almost 1,000 K-12 schools is a 1-to-1 program, so the child can use the iPad during the day. Same thing for higher education. About 1,000 universities, including Stanford, Notre Dame and the University of Chicago.
Tim Cook says iPad schools.
(Credit: Kent German / CNET)
10:20: More than 80 percent of the best hospitals in the United States are now testing or piloting the iPad, says Cook.
92 percent of Fortune 500 companies are testing or deploying the iPad. In less than 18 months. "This is unprecedented," says Cook.
April 3 tablets sold in the United States is the iPad.
10:22: The iPad is powered by the world's most advanced operating system, as well as the iPhone and conceptualization. This morning, quarter billion, unit sales of branded IOS devices. 250000000 IOS devices sold.
"Today, we take it to the next level."
10:23: Scott Forstall Please come now to take us through the latest innovation Cook said.
IOS # 1 operating system installed base by 43 percent, says Forstallee. And ComScore data in July 2011.
Browser for mobile devices, 61% of the IOS, the graph shows. Over 500,000 applications from the App Store. 140 000 of them are just the iPad.
10:24: Applications to 18 billion downloads. More than 1 billion applications per month.
10:25: The developers are rewarded Forstall said. More than $ 3 million paid to developers.
New app called IOS maps. You can create and e-cards from your iPhone or iPod Touch. Basically, how to make calendars in iPhoto, but only for cards. Birthday cards, love, travel, study, etc.
Apple to print it, put it in an envelope and send it to you.
Scott Forstall Apple launches new Google Maps application.
(Credit: Josh Löwensohn / CNET)
10:27: If it is sent to the United States, Apple will bring the USPS bar code that sends a push notification, which tells you when it is delivered. Cost: $ 2.99 per card U.S. $ 4.99 worldwide. Free Download on October 12.
Now iOS 5. 100k developers downloaded the beta version.
Go some features already announced, including the new menu of messages that users slide down to see and IMessage. Apple new messaging service that allows iPhone, iPhone talk to them.
Scott Forstallee
(Credit: Kent German / CNET)
10:29: Now, reminders of the application, the tool that allows you to harass. Well, where is this new phone yet? :)
And the integration of Twitter, part of the OS. If you have a Twitter account you just add your account and you can Tweet things like images, Web links, YouTube videos, and location maps.
10:30: As kiosks, new application to Apple for magazines and newspapers. Forstall citing The New Yorker, Martha Stewart, Allure, Vanity Fair and The New York Times offering subscriptions.
10:31: The next step, the Camera application. Go to how you can direct access to the main photo on the right of the iPhone application, and use the volume buttons to take a picture.
Things like to keep in focus, and a built-in editing functions.
10:32: The Apple Game Center games social networks. In iOS 5, Game Center receive images, find friends, and coincide with the recommendations.
10:33: Updating Safari now. Forstall goes according to the newsreader that makes web pages more readable on mobile devices, the playlist that allows you to bookmark articles to read later, and tabbed browsing (a feature specific to the iPhone).
Reading List
(Credit:
Kent German/CNET)
Forstallee sports tabbed browsing on the iPad.
(Credit: Josh Löwensohn / CNET)
10:34: And the IOS recap 5 continues. In the mail application. Forstall is basic research and through messages, and glide back to see the list of message characteristics for the iPad.
10:36: Forstall now go without a computer functions, those that allow users to create devices without connecting to iTunes and updates that can improve wireless phone.
iOS 5 free update, available October 12. It's the next week. Hmmm, when you think that the next iPhone be available? October 12th looks good. Now, in icloud, demonstrations Eddy Cue, vice president recently elevated to the cook.
10:37: Cue the tone of the "just works" angle of icloud, including the role of photo feeds that brings more photos of an IOS device to another.
Cue is the demo of icloud to do now, so you can see what you've downloaded from a camera and upload it to another. It includes photos and music. Nothing new there.
Eddy Cue speaks icloud.
(Credit: Kent German / CNET)
10:38: Cue is to go to images and the function of transmitting photos, which show that when taking a photo on your iPhone will appear on the iPad. And it integrates with iPhoto on the Mac too.
10:40: the "documents in the cloud" and how, iWork, hang in rows icloud, you can get from any device, and not worry about the local memory. It 'was built in Pages, Numbers and Keynote ($ 9.99 applications, all available October 12. Each is $ 9.99).
10:40: Cue is now talking up the procurement system to work with programs and books. You buy something on one device, and it turns out to others.
10:42: Now the new backup feature that saves a copy of your iOS device in icloud and contacts, calendar and email synchronization (the last three are transferred from MobileMe). Cue is now talking about Find My iPhone. Find new application called my friends. Can you see where your friends and family who share their location with you. Many aspects to it. Cue jokes that would let him see if his friend came to school that day.
10:42: Cue goes over how to create a "temporary events". You can create a place of sharing, which is only to certain people, and in the program. So you can ask to see where some people are.
Unlimited storage for your purchases. Cue more storage options. 5 GB free, with additional plans.
10:43: Now playing on iTunes, a new service, which seems more than a library.
10:45: Cue just go on things that I knew from the WWDC party on iTunes. $ 24.99 per year. No release date yet.
10:46: When you get? On 12 October. IOS day 5.
iTunes ships later this month in the United States, with more countries by the end of the year, Cue said.
10:46: Now we have an iTunes video game work. It will probably be on TV somewhere.
My mistake, icloud is a complement. Show different things you can do, like music and photos between devices on the timing of things.
10:47 (Scott Stein): Match iTunes is not a release date yet clear, just the end of October, it seems.
Now come, Apple vice president Phil Schiller to talk about the iPod (oups!)
10:48: "We always like the music, and whenever the iPod," updates of two of these lines ..
Exceeding iPod Nano, Apple mini-player touch screen. They come with the model this year. "Even easier to navigate." Applications are grown and scrolly. Sort of like CoverFlow.
Introducing the new iPod Nano.
(Credit: Kent German / CNET)
10:49: Fitness is a better experience of the model this year, says Schiller. Able to walk and run without a pair of pliers now. Wear it, then sync up to the Nike site.
Schiller to review some of the fun accessories. 16 new watches for things like clock accessories. Now it's just fantastic.
10:50: $ 129 8GB and $ 149 for 16GB. Now, the iPod Touch.
Apple iPod Touch the most popular, says Schiller. Interesting to do this before a new iPhone ...
Schiller said he became the No. 1 game portable player. This year's model comes with iOS 5.
10:52: Game Center and Schiller speaks icloud be great with the iPod Touch. Hmmm, not like all the new features very well so far ...
10:53: $ 199 8GB model. $ 299 and the 32GB model. $ 399 and the 64GB model.
10:54: Annnd is for the iPod. No iPod Classic at the point of view of people.
10:55: Now on iPhone (finally). Schiller says that competitors have not been able to get close to it, even if the companies copy. Going beyond the basic features of the iPhone 4
People ask "how to follow a product concerned".
iPhone 4S.
iPhone 4S, it's official. Retina Display. Glass front and black. Stainless steel band around. Interior is brand new, says Schiller.
The new A5 chips. Dual-core processor, is twice as fast. The graphic itself. 7 times faster graphics. Big push of the games, says Schiller.
10:56: We have a demo from President Mike Capps of Epic Games, to give us a demonstration of how strong it is.
Capps said the iPhone 4 we had a demo of the Unreal Engine running on the platform. New set of Infinity Blade Tracking on the second Infinity Blade (and beautiful) people.
10:57: Capps said earlier in the same graphics technology operating in Gears of War 3 (new Xbox 360 games) that run on it.
The game looks beautiful. Many filtration of light, reflections, shadows. Frame rate is pretty slick too.
10:59: Capps speaks a bit of light and shadows. "Make everything feel more grounded and alive," he said.
And we get a demo of the main character struggling against a big boss.
Only game in the App Store, this December 1, 2011, Capps said.
11:00: Schiller "was murderer is an excellent example of the performance that will leave the iPhone 4S .."
Schiller says the battery life of iPhone 4S is 8 hours of talk time on 3G.
2G talk time of 14 hours.
6 hours 3G browsing
9 hours on Wi-Fi
10 hours of video
40 hours of music.
11:01: 2 new feature. Wireless system.
Schiller new antenna. "Smart switches between two antennas to transmit and receive."
Best quality results of the call. So fast, says Schiller.
2 times faster downloads (probably HSPA + technology here.)
11:02: iPhone 4S is 5.8 Mbps up, down 14.4 Mbps.
Schiller says the company does not get what 4G and what is not.
11:03: Feature # 3 "The world on your mobile phone." Before the iPhone 4 for GSM and CDMA flavors. Now, the iPhone 4S GSM and CDMA.
Phil Schiller explains that the new iPhone will have both GSM and CDMA capability.
(Credit:
Kent German/CNET)
Feature #4: Camera system.
11:04 a.m.:
Schiller is going over how popular the iPhone 4's become, pointing to
the camera being the top one on Flickr. With 4S, Schiller says the
camera competes with point and shoot cameras. New specs: 8 megapixels.
3264x2448
pixels. Can print out as 8x10". 60% more pixels. Backside illumination.
73 percent more light than the iPhone 4 sensor, Schiller says.
11:05 a.m.:
33 percent faster capture. Hybrid IR filter "This is the kind of stuff
you talk about with high-end DSLRs," Schiller says. Gives you better
color accuracy, he says. New lens is 5 elements that results in 30
percent sharper. f 2.4 aperture.
11:06 a.m.: Schiller
says that within the A5, there's an Apple-designed image processor. Adds
face detection, 26 percent better auto white balance, and takes photos
faster too.
11:07 a.m.: Stacking up against the Droid
Bionic, Galaxy S II, and HTC Sensation. iPhone 4S is 1.1 seconds to take
your first photo, and a half a second to take the second shot
immediately afterwards.
11:08 a.m.: Now we're getting
some example shots of photos taken on the iPhone 4S. One from Yosemite.
Hot air balloons somewhere. A girl blowing little seeds off a dandelion.
A sample photo of hot air balloons taken with the iPhone 4S.
(Credit:
Josh Lowensohn/CNET)
Macro focus is closer too, demoed by a shot of a squirrel close up.
Squirrel! Phil Schiller shows off the macro focusing capabilities of the iPhone 4S' camera.
(Credit:
Kent German/CNET)
These shots look very good.
11:09 a.m.: Next up: video recording. New 1080p HD video.
11:10 a.m.: "Just the resolution you want," Schiller says. Also does real-time video stabilization.
Also does noise reduction filtering. Now we're getting a demo.
11:13 a.m.: Feature #5: AirPlay.
Schiller is talking about how you can watch your content from one device
to another. AirPlay mirroring coming to the iPhone 4S. Can mirror what
you're doing if you have an AppleTV. Also works with HDMI adapter the
company sells.
Phil Schiller says AirPlay mirroring is coming to the iPhone 4S, so your phone can mirror what your AppleTV is doing.
(Credit:
Kent German/CNET)
And that's it for the insides.
Schiller running down the new features. iOS 5, AirPlay, 1080p, iCloud...
11:14 a.m.: "The most amazing iPhone yet," Schiller says.
One more feature. "It's all about our voice," he says.
Schiller saying voice recognition has been clunky. People want to just
go "What's the weather like today?" and get a response. Or "Do I need an
umbrella today?"
New feature: Siri.
"Your intelligent assistant that helps you get things done just by talking."
Now we're getting a demo.
The starting point for Siri.
(Credit:
Josh Lowensohn/CNET)
This demo is beta software, Schiller warns.
11:15 a.m.: Forstall coming back up to give us a demo of Siri.
Forstall just asked the phone "what is the weather like for today" and it transcribed it, then presented the weather for him.
Some of the options found within Siri.
(Credit:
Josh Lowensohn/CNET)
11:16 a.m.: Users hold the home button for two
seconds and it pops up (instead of Voice Control). Also works with "Do I
need a raincoat today?" And it responded by saying (literally saying)
"It sure looks like rain today."
Now "What time is it in Paris?" "The time in Paris, France, is 8:16 p.m."
Really impressive demo.
"Wake me up tomorrow at 6 a.m." and it goes "OK, I set it for 6 a.m."
Very widget-like experience.
11:18 a.m.: "How is the NASDAQ doing today?" responds "NASDAQ composite is down right now, at 2,321.70"
Partnered with Yelp, Forstall says. "Find me a great Greek restaurant in Palo Alto"
responds with "I found 14 Greek restaurants, 5 of them are in Palo Alto," then lists them with Yelp star reviews.
Siri lists about Greek restaurants sorted by rating Yelp.
(Credit: Josh Löwensohn / CNET)
11:19: Now asking for directions Forstallee Hoover Tower. Then turn on the Maps application, with instructions.
11:20 am: Forstall now shows how you can use to address Siri text messages. It reads the text message when it arrives and lets you answer with your voice. Siri Forstall first request, if the plan is ready before responding to an SMS Schiller, if he can meet for lunch on Friday.
11:21: Forstall goes ahead and book a meeting, said he wants to meet Schiller to Friday. It provides a calendar invite. "Everyone is just talking with my iPhone, and talking to Siri. But there is more, "said Forstall.
"Remind me to call my wife when I leave work."
"This is your reminder when you leave work ... should I create it? "Siri request.
Whoa.
Knocked in app reminders, set an alarm to call his wife when he leaves the Geo-fence the establishment.
11:22: "Wikipedia, Neil Armstrong," says Forstallee phone. And it is pulled up the page in Safari.
Another partner, Wolfram Alpha.
11:23: Now define the word, ask the Syrians, Forstallee says. "Define mitosis."
It stops the rapid setting of Wolfram Alpha has a small fragment.
11:24: Forstall now describe a situation where you are in Europe and you want it to do a currency conversion. Dollars converted to € 45. Gives you a breakdown of other currencies
"How many days there are until Christmas?" Forstallee asks. To use Wolfram Alpha to give him 82 days to respond. Even 2 months 21 days.
So much to ask, is a guide Forstallee says.
11:25: By tapping the "i" button in the app will give you a list of commands
Can play the songs, people call to create text messages, organize meetings, reminders, directions, and dictate e-mails. Weather Heller.
11:26: Also: stock prices, set alarms, search for addresses, write notes in the Notes application, search the Internet.
Looking at things through Wolfram Alpha, Wikipedia.
"It is absolutely blown away," Forstall said.
Succeeded by saying: "Who are you?" Syrians, and the answer "I am a lowly personal assistant."
11:27: goes everywhere, and can do things just for asking, Forstall said. And that's the end of the demo.
Dictated Heller. Adds a microphone to the keyboard that can dictate.
If this is a feature of the iPhone 4S only, I think people will be very irritated.
11:28: New Schiller, has sink:
"Natural language and conversational, contextual, personal, work with integrated applications, dictation over, working on the iPhone 3G"
The iPhone 4S is in English, French and German. This is a beta. The addition of new languages and services, it will go.
11:29: Schiller run all the features now. A5, new antenna, new camera, 1080p recording, AirPlay, Siri ...
Now we have another video.
11:30: Greg Joswiak, vice president of product marketing for the iPhone to talk about the A5 processor, camera, and Siri.
11:31: Now we have a demo of Siri and his voice slightly creepy robot. Get demonstrations of work, including a guy who runs and conversion to a meeting while it is running. Thus a man of action and respond to an SMS while driving, and then create a reminder to send a gift when he comes home.
Now go to the games, including Infinity Blade 2, and the antenna that can go with the "phone world" characteristics.
11:32: Annnd ads go. Now, going beyond the iPhone "camera 4S. Going beyond the changes in optical lenses (lenses fifth), and 1080p video recording at 30 fps image stabilization gyro use.
11:33: Shows people photographing at Yosemite. I bet they did in front of other people, because this seems to only four from outside.
Annnd the video is finally finished.
11:34: The video is available in black and white. 16GB for $ 199. 32GB for $ 299. 64GB for $ 399.
11:36: Yes, it is the 64GB. FREE 8GB iPhone 3G. 4 on the iPhone 8GB model for $ 99.
These models will continue, says Schiller.
Phil Schiller said the charging system that is consistent with the range of the latest iPhone from Apple.
(Credit: Kent German / CNET)
December 2011, more than 70 countries, more than 100 companies. "The increasingly rapid deployment," said Schiller.
And 'the iPhone 4S. Tim Cook, back up now. "It 'unbelievable, is not it?" He says.
11:38: 14 Release date October the United States on October 7 for pre-order. It's Friday.
Cook, breaking up the rest of the day: iOS 5, icloud, and the iPhone 4S W / new features and Syrians.
When we look at each one, they are great and fantastic, they are leading the industry in itself, Cook said. But what distinguishes them is how they are designed to work together so well. "Only Apple could make such amazing software, hardware and services and bring them together for such a powerful integrated experience." He said.
(From Scott Stein): Therefore, users of Sprint ... you have your iPhone. T-Mobile to a stranger.
11:38: "I want to thank you for joining us this morning," says Cook. And that's all.
No "one more thing", the lights just went up.
11:39: Alright everyone. Thank you for joining us. We will try to get our mitts on this thing.
